I am a psychologist by education, senior business leader, entrepreneur, guest speaker and author by experience and a passionate nature lover by birth. I love forest mushrooms picking just as much as I love working with Change Management.

Growing up in the Swedish countryside and living in the World has given me the ability to communicate at all levels. My years working in international business, multicultural organizations and academic environments has developed my communication, coaching and consulting skills. It has also given me a great understanding for different cultures. It is my strongest belief that humans grow together and I never let someone with a great story or an interesting life pass me by.

A motivated workforce will be key for any business aiming to stay competitive. I am here to help out with positive reinforcement and behavior changes towards that change.



BOOK – Author of “PISKA eller MOROT? – Change Management för hållbara beteendeförändringar” 

SPEAKER Lecturs and workshops. Stockholm University, Royal Institute of Technology (KTH), Uppsala Kommun, Telia

PARTNER -LORD REHABILITATION EQUIPMENT – Member of the Board. Lead a turnaround, established export supply. Lord is Irans leading producer of accessibility products

MANAGING DIRECTOR – SWEDISH HOUSE – Launched the first interior design pop-up store in Tehran

ORGANIZATIONAL EXCELLENCE MANAGER – JOTUN PAINTS – Identifed, developed and drove business improvement projects aligned with the overall company strategy

BUSINESS SECTORS  Efficiency and improvement projects, within manufacturing and service industries (sales, finance, manufacturing, warehousing, customer service, health and safety).

GEOGRAPHICAL SPREAD  Sweden, Iran, Saudi Arabia, U.K, Egypt, Dubai, Norway  


My networks are entrepreneurial, business and progressive.
My academic background is psychology and economics.

Föreläsning av Anna Russberg, Behavior analysis in Complex Systems, Bryggarsalen, Norrtullsgatan 12N Stockholm, Sweden